According to my audience research, my primary target audience is teenagers and young adults, aged 15 - 25 y/o. People of this age group are captivated to the realistic and gory action around the compelling tale. According to my research, the viewer anticipates becoming invested in the characters and the plot. The storylines because they include the audience since they have to figure out the tale along with the characters and unravel it themselves, which makes them want to watch more. The characters because they are typically developed and have their own stories that are disclosed to the audience. With this in mind, I made sure to give some hints of characters’ flashback stories, the complex relationships (vaguely, to make sure things are kept unknown), letting the audiences be invested into knowing more about how the relationships will be developed and unravel later in the movie.
As my target audience is mainly students, I put the setting in the school environment, to make the audience feel related in such situations, and being more engaged into the storyline, as it’s developed in a school setting. Many scenarios in the opening scene are also topics that are currently cared by teenagers and young people: school dramas and bullyings. School dramas have always been everyone’s favorite cup of tea, with many prior films had picked up this particular topic such as Mean Girls, Easy A, Lady Bird, Love Simon, etc. And they have all attracted a good amount (or mainly) of young adult viewers. Recently, in Vietnam, many cases of school bullyings are being pulled out into the light and are now the hot topics for the netizens. I’ve used this topic to put into my opening scene to attract attention of my target audience, not only primary (young people) but also secondary (parents) as now many parents are interested in school bullyings. Therefore, these could be some appealing factors to my targeted viewers.
The adrenaline rush and fast pacing is what people look for in thrillers. This is when the editing comes in handy. However, I didn’t do very rushed or fast paced at the beginning of the scene. After watching the Shining, I was particularly amazed by its opening scene, where the car drives up a mountain to the Overlook Hotel. The camera shots are slow with a horn sound track in the back, everything seems very laid back, but the edginess is just over the roof. That’s where I got my inspiration from and decided to do the same for my opening scene. I started of slow, to let the audience know things are just about to start, making the atmosphere uncomfortable with no excitement or rushing yet. But then at the end of the opening, that’s when I edited many cuts and having chasing and raging music in the background, to satisfy their adrenaline rush after being in a very tense atmosphere. Audience could be both invested into the dark and “unknown” slowly pacing and then get satisfied with the rush at the end.
My film is most suitable to be distributed by Galaxy Play. Galaxy Play is famously known for distributing famous Vietnamese independent films, such as Toi Thay Hoa Vang Tren Co Xanh, Mat Biec, Bo gia, Tiec Trang Mau, Em va Trinh.
Galaxy Play is a video data transmission service on demand of Galaxy Play Joint Stock Company - a member of Entertainment and Education Group, from early 2015 beta, officially launched on January 18, 2016 with your Hollywood tagline, until April 15, 2020 the service changes its name to Galaxy Play.
Most recent film from Galaxy Play, had a budget of 2.1M USD, and got back in return 4.256M USD. But it’s a movie that being shot in complex settings and require some good investments. For my movie, I’m expecting to have a budget of around 1M USD as my budget. My setting is mainly in the school, and no scenes require complicated CGI nor special crops (except for blood, a weapon, and costumes for students), as the plot is mainly school dramas and school life beefs which led to killings.
However, I would need a good amount of figurant/extra students in the background, which could requires some what costs for casting, however this could be helped by editing in more people in the background, help reducing costs. Non-famous actors would be priorities as my budget does not allow casting famous celebrities.
As distributing films at cinemas would requires a big financial source, however, there could still be possibilities as Galaxy Play’s movies are all being distributed at theatres and all got very successful. However, in case this is impossible to happen, I would have my film shown at film festivals such as Viet Film Fest. Film festival is a good way to get my films to viewers without requiring such a big budget like getting them to theatres.
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