2019 dark comedy thriller film directed by bong joon ho
Follows a poor family scheme to become employed by a wealthy family and infiltrate their household by pretending to be unrelated
Premiered at 2019 cannes film festival
Grossed: over 263 million worldwide on a 15.5 million budget.
Won 4 awards at oscars
Distribution: process of making a film available for viewing by an audience.
How were digital forms of marketing and distribution utilised to attract audience
Budget: 15.5 million usd
Profit: 263 million usd
where: south korea, asia pacific, europe, north america, africa
when: 30/5/2019
Companies involved:
Academy 2, aerofilms, universal pictures home entertainment
Digital forms of marketing and distribution utilised:
Teasing trailer: Initially coming out of Cannes, Neon only had access to half of Parasite for their trailer. They turned this to their advantage by taking cues from one of the greats – Alfred Hitchcock, according to Deadline.“We looked back at how Hitchcock released his movies, and (producer) William Castle, we tapped into that to give this film its own voice.” That means working on building tension and mystery rather than going big on the shocking events of the final third of the film. Spoilers were avoided, leaving the twists to be revealed to the audiences, helping to build word of mouth.
Effective leveraging of media quotes:
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